How to Make Money as an Amazon Influencer

Do you love sharing product recommendations—especially those that make family and business life a little easier, more fun, or more organized?

If so, the Amazon Influencer Program could be a perfect fit. As an Amazon Influencer, you can share curated product lists, create content around your favorite finds, and earn commissions on qualifying purchases.

The best part?

You can tailor your recommendations to family-focused needs and build a steady income without sacrificing the time you spend with your loved ones.

Understanding the Amazon Influencer Program

The Amazon Influencer Program is an extension of the Amazon Associates (affiliate) program. It lets you create your own personalized Amazon storefront, recommend products to your followers, and earn commissions when they buy via your links. I dropped mine below so that you could see an example.

Generally, you need an active and engaged presence on social media (e.g., YouTube, Instagram, Facebook, Pinterest). Unlike typical affiliate programs, Amazon reviews your account’s engagement metrics to determine eligibility.

If you already share relevant tips on social media, you can seamlessly transition to the influencer program. Your niche is clear: you’re catering to the real, everyday needs of the people who need you. In my case, I am catering to the needs of people just like you. Those who want to create leverage without worrying about how they're going to pay the bills and don't want to have to choose between working or their creating memories.

Meeting the Eligibility Criteria

Amazon looks at your social following, engagement rate, and content quality. You don’t necessarily need 100k followers—but having authentic interactions and a specific angle (niche) can help you stand out.

If your social pages are private, consider making them public so Amazon can review your content. Ensure your bio, name, and profile picture reflect a consistent brand.

Focus on platforms where you have the most engagement—quality matters more than sheer numbers.

Applying to the Program

1) Head to Amazon’s official Influencer Program site and click “Get Started.”

2) Use your existing Amazon account or create a new one if you don’t have one already.

3) You’ll be asked to link or log in to at least one social channel so Amazon can assess your reach and engagement.

4) Amazon may accept or deny applications quickly, or sometimes they’ll place you on a waiting list. If you’re denied, you can reapply after you’ve grown or refined your social presence.

Setting Up Your Amazon Storefront

Once approved, you’ll get access to an Amazon Influencer Storefront, which becomes your personal, shareable URL (like amazon.com/shop/YourStoreName).

In your storefront, you can:

• Create Product Lists: Curate themed lists (e.g., “Family Road Trip Essentials,” “Healthy Lunchbox Ideas,” “Home Office Supplies,” “Spa/Self Care Days”).
• Write Personal Notes: Explain why you recommend each item. Your audiences love authenticity and real-life application.
• Showcase Photos & Live Streams: If you like video content, Amazon Live lets you stream demos or talk about products in real-time.

Remember: Always stay genuine. Recommend only the products you’d actually use in your home.

Complying with FTC and Amazon Guidelines

FTC (Federal Trade Commission) Requirements

Disclose Your Affiliate Relationship: Any time you share an Amazon link or mention your storefront, clearly state that you earn from qualifying purchases. For instance, “As an Amazon Influencer, I earn from qualifying purchases” or “affiliate link” in social captions or blog posts.

Be Honest: Don’t make false claims (e.g., guaranteeing results) or hide the fact that you’re an affiliate.

Amazon’s Rules

Use the Official Disclaimers: You’ll need to include statements like “As an Amazon Associate, I earn from qualifying purchases” on your storefront and any external site (blog, social media).

No Price Shaming: Avoid mentioning “lowest prices” or misleading language. Amazon updates product prices often, so stick to factual descriptions.

No Cloaking Links: If you’re sharing Amazon links outside your storefront, don’t hide them behind unapproved link shorteners that Amazon doesn’t allow. Check the Amazon Associates Program policies for the most up-to-date rules.

Creating High-Value Content

Know Your Audience’s Pain Points
If you’re a family-focused entrepreneur, think about the everyday challenges families face—meal planning, budget constraints, family entertainment, organization, etc. Select and review products that genuinely solve these challenges.

Show, Don’t Just Tell

• Instagram Reels or TikTok: Demo a kitchen gadget that speeds up dinner prep.
• YouTube or IGTV: Walk through your daily homeschool setup using Amazon supplies.
• Blog Posts or Facebook Updates: Share how a new product has helped your family save time, money, or stress.

Consistency Over Perfection
You don’t need top-tier production quality. Authentic, relatable videos and photos often perform best because viewers see themselves in your content.

Driving Traffic to Your Storefront

Leverage Social Media
Mention your Amazon Storefront link in your bio or pinned posts. When discussing a product in a video or image post, invite viewers to check out your storefront for the direct link.

Pinterest Power
Pin images of products from your storefront to family-oriented boards (like “Parenting Hacks” or “Quick Dinner Ideas”). Pinterest is evergreen—your pins can surface months later, driving more traffic to your storefront.

Email Newsletters
If you already have a mailing list, send out curated gift guides or product roundups linking to your storefront. This is especially effective around holidays or back-to-school seasons.

Ever wonder how Amazon influencers generate consistent, life-changing income? Now you can learn their secrets from someone who’s done over $12 million in Amazon sales! Meet Lisa—our expert trainer for the Send it Academy program’s exclusive Amazon Influencer course. Unlock her proven strategies, step by step, and discover how to build a profitable Amazon presence that works around your schedule.

Ready to join Send It Academy and learn directly from Lisa’s experience? This special Amazon training is waiting for you—because it’s time to turn your online goals into real earnings. Let’s make it happen!

Managing Time as a Family-Focused Entrepreneur

One of the biggest advantages of becoming an Amazon Influencer is flexibility.

You can:

• Batch Your Content Creation: Dedicate a set time each week (or month) to film videos, shoot product photos, or write reviews, so you’re not always in “creation mode.”
• Involve Your Family: Have older kids help with camera work, or let them share their thoughts on products for authenticity. Younger ones can make cameos in an “unboxing” video.
• Use Scheduling Tools: Many social platforms let you schedule posts. Plan in advance so you’re free to focus on family events or downtime.

Tracking Your Success and Scaling Up

• Amazon Influencer Dashboard: Monitor clicks, total earnings, and see which product lists perform best.
• Experiment: Test different product categories or content styles. If you see that “Fun Family Board Games” sells better than “Gourmet Kitchen Gadgets,” lean into the winning category.
• Scale with Collaboration: Connect with other family-focused influencers or bloggers for joint giveaways, product reviews, or holiday gift guides, boosting everyone’s reach.

Staying Relevant and Adapting

Seasonal Updates: Refresh your storefront with back-to-school essentials, holiday gift guides, or summer travel must-haves.

Gather Feedback: Ask your audience what they want to see next—maybe they need a solution for prepping quick lunches or organizing a small living space.

Evolve As Your Family Grows: As your kids age and your needs change, pivot your content accordingly to remain relatable and real.

Becoming an Amazon Influencer as a family-focused entrepreneur is an incredible way to earn income while sharing the products that genuinely support your day-to-day life. With consistent, authentic content, transparent disclosures, and a strong understanding of your audience’s needs, you can grow a profitable, compliant Amazon storefront that enhances both your business and your home life.

Ready to get started?

• Polish up your social media presence and apply to the Amazon Influencer Program.
• Curate product lists that reflect your niche’s priorities.
• Always disclose your affiliate relationship clearly.
• Let your honesty and real-life experience shine through in every recommendation.

By marrying family life and influencer marketing, you can inspire other parents, offer them helpful solutions, and build an additional stream of income—all without missing out on the moments that matter most. Here’s to finding balance, success, and a meaningful impact in the online space!

If you need guidance and mentorship, speak with our team about working with me to bring your vision to victory!

This article contains affiliate links and I may earn a commission if you make a purchase, and I'm sure you don't mind but it is the law that I tell you.