How to Create Authenticity in Marketing and Leverage Pinterest for Growth
Struggling to market your business authentically? In this episode, I dive into how real connections—not performance—create success and why Pinterest is the ultimate platform for sustainable growth. Learn how to attract your ideal audience effortlessly!
If you’ve ever felt like marketing requires you to put on a performance, I get it. In today’s world of curated social media feeds and polished branding, it’s easy to feel like authenticity is getting lost. But here’s what I’ve learned: authenticity in marketing isn’t just a buzzword—it’s the foundation of trust, community, and long-term success.
n a recent conversation with Myrna Buckles, we had a deep, honest discussion about how to create authenticity in marketing and why Pinterest is such a powerful tool for growing a business while staying true to yourself. If you’re ready to ditch the “fake it till you make it” mentality and build a brand rooted in authenticity, this is for you.
Authenticity in Marketing: It’s Not About Performing
One of the biggest mistakes I see entrepreneurs make is believing they have to perform to succeed.
Let’s get this straight—you can’t perform your way to success. Real, lasting business growth happens when you show up as yourself and connect with people in a genuine way.
Myrna and I talked about how so many entrepreneurs get caught up in the idea that they have to curate a perfect online presence. But that’s just not how I operate.
For me, authenticity is about:
- Being real about my experiences—the good, the bad, and the ugly.
- Creating a space where people feel safe and supported.
- Letting people see the behind-the-scenes of my life and business.
I don’t “push” people into my world—they come because something resonates. And when they do, I want them to know that what they see is what they get. No filters, no façades—just real, honest business.
If we ignore who we truly are, we’re not in step with what God designed for us. And I don’t know about you, but I’m not willing to build a business that doesn’t align with His plan.
Why Pinterest Is the Perfect Platform for Authentic Marketing
Now, let’s talk about Pinterest.
One of the biggest reasons I love Pinterest is that it allows me to show up in an authentic way without constantly feeling like I need to chase trends or create nonstop content.
Unlike social media, Pinterest is a visual search engine, which means my content works for me long after I post it. Instead of getting buried in a 24-hour news feed, my content continues to show up for the right people—weeks, months, even YEARS later.
How I Use Pinterest to Stay Authentic
✅ Infographics for Education & Engagement:
I teach my clients that longer infographics (aka “Pinterest snakes”) perform incredibly well. They naturally catch people’s attention in the feed. Myrna recently created one with 8 tips for discovering your God-given purpose—and I suggested she test it with an odd number (7 or 9) to see how it performs, because odd-numbered lists tend to do better!
✅ Short-Form Video That Converts:
Pinterest allows videos up to 5 minutes long, but shorter, high-impact videos (30-60 seconds) tend to get the most engagement. My client Summer had a $50,000 day from a 45-second video. That’s proof that powerful, concise messaging matters more than length.
✅ Driving Traffic to Resources That Matter:
I always say, “Be seen!” But more importantly, be seen with purpose. Every pin should direct people somewhere valuable—whether that’s a quiz, a freebie, or a sales page.
(💡 P.S. If you’re ready to master Pinterest for your business, my Pinterest Playbook is exactly what you need!)
Marketing Is More About Psychology Than Technology
One of the things Myrna and I talked about is that marketing isn’t really about the latest technology—it’s about human behavior.
Too often, business owners jump on trends just because they CAN. But just because a platform allows something doesn’t mean it’s the best move for your business.
The real focus should be on:
💡 Understanding what draws people in—stories, relatability, and trust.
💡 Using platforms that prioritize longevity (hint: Pinterest does this better than any other).
💡 Leading with value instead of just trying to “sell” people on something.
Want to Grow Authentically? Start with Pinterest.
If you’re tired of feeling like you have to “perform” in your marketing and you want a real, sustainable way to attract the right people to your business, Pinterest is one of the best places to start.
🎯 Ready to get started? Download my Pinterest Playbook—it’s your A-Z guide to using Pinterest in a way that feels aligned and actually works.
🎙 And if you want to hear this full conversation with Myrna, listen to the YouTube episode now!
What’s your biggest takeaway from this? Drop a comment—I’d love to hear your thoughts!
